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This is your roadmap to your first customers. What you are going to sell? What is your positioning strategy? How will you price it? Will you license it? What are the right target accounts? What marketing materials will be needed and when? Trades shows? What sales channel will work best for your technology? What do you need for contracts? How many initial customers can you handle? What are the constraints to additional sales? Carefully planned execution at this complex stage can make a big difference in product and company success.
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