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Many businesses get their initial funding from angel investors or venture capital sources. Sometimes they are able to get additional capital from potential customers or acquirers. Growing a business organically is difficult and if you are in fast moving high technology field, you risk having your technology become obsolete long before your business has blossomed. Randy Smith, owner and principal of Randysan Marketing, was part of a team that successfully raised money to start Tangent Systems in 1984 (the business was sold to Cadence Design Systems in 1989). Experience, and contacts, can make the process go much faster and much more quickly.
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Most new technology requires complementary technology for useful deployment and fruitful sales. Often you will need a business relationship to gain access to tools used in integration and testing of your technology. Randysan Marketing can work with you to develop the right partnerships and affiliations to benefit your business. These partnerships can also provide you with useful technologies at no cost or at prices greatly reduced from list pricing. This is in addition to the valuable marketing and PR opportunities that the partner programs of larger organizations can provide. Eventually we can even develop your own branded partnering program. |
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Having a close relationship with an early adopter of your technology can provide you with valuable feedback, marketing endorsements, and even financial support. It takes special relationships with the right people, at the right companies, at the right time, with the right technology to build a successful technology partnership. Randysan Marketing can work with you to match your company with the right prospective partners and drive the process to closure. Randy Smith has developed and managed numerous customer partnerships with technology companies in Asia, Europe, and North America. |
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Business Development
