This critical function should be staffed directly by company personnel whenever possible. Initially, the founder or CTO plus other engineers may handle these functions. Ultimately direct staff must be hired to support the deeper technical needs of product planning, demo development, applications engineering, and quality assurance.
Depending on the technology area, Randysan Marketing may be able to offer temporary support for this function until the appropriate staff is in place, though we cannot overemphasize the critical nature of this position and the need for our clients to keep this function internally. We can also help you find, interview, and select the employee(s) for the critical position. See the Team building services page for more information on recruiting.