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Press agents are a good conduit to get messages to the trade press. An effective trade press strategy is by far the most cost effective means to communicate your message, and have the third party credibility that advertising alone can't match.

Randysan Marketing can assess where you are in your efforts with the press, determine what to do going forward, and grow your team in this area as needed with inside resources or hiring the best PR firm to implement your unique strategy. This area can also include the event planning, plus design/planning, implementation, and maintenance of your corporate website.