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This is your roadmap to your first customers. There are so many things to decide. What are you going to sell? What is your positioning strategy? How will you package and price it? Will you license it? What are the right target accounts? What marketing materials will be needed and when? And we are just getting warmed up...

There are so many details to determine. Will you attend trades shows? What type of sales channel will work best for your technology? Do you need for contracts? How many initial customers can you handle? What are the constraints to additional sales? Carefully planned execution at this complex stage can make a big difference in product and company success. Having someone experienced on your team is critical. Let me guide you in building that critical piece of your strategy.